Image optimization can improve SEO rankings in a few different ways. First, properly optimizing your images with relevant keywords and alt text can make them more easily discoverable by search engines. This can help your website rank higher in search results for those keywords, making it more likely that users will discover your content.
Second, optimizing your images can improve the user experience on your website. This is important because search engines consider the user experience when determining rankings. By reducing the file size of your images and ensuring that they load quickly, you can improve the overall user experience on your website, which can in turn help to improve your SEO rankings.
Third, using optimized images can improve the overall quality of your content. This is because high-quality, engaging images can make your content more appealing to users, leading to increased engagement and shares. Search engines consider these factors when determining rankings, so using optimized images can help to improve the overall quality of your content and boost your SEO.
In conclusion, image optimization can improve SEO rankings by making images more easily discoverable by search engines, improving the user experience on your website, and enhancing the overall quality of your content. By taking the time to optimize your images, you can improve your visibility on search engines and drive more organic traffic to your website.