Look out for AI-powered suggestions to focus viewer attention on specific parts of your images, using data collected from what your viewers are clicking on.
As with all other AI-powered image suggestions and AI-powered features of Image+, you retain full control to ignore the suggestion entirely or work with the AI to manually improve what has been suggested.
Adjust the Zoom level to focus more “in” or “out”, and adjust the Duration to focus at different speeds. Try it out – the effects are previewed in real-time so you can quickly choose what you prefer.
These zoom effects are sometimes referred to as “Ken Burns” effects, named after the documentary filmmaker. Ken Burns gave life to still photographs by slowly zooming out subjects of interest and panning from one subject to another. We believe his advice would be to use the effect with subtlety, using a Zoom setting between -0.5 and +0.5 and a long slow duration, however you are free to try out more dramatic zooming settings, and compare the resulting clicks and engagement.
The benefits of focus and zoom would be wasted if those effects happen to your image while it is out of view further down the page. That’s why Image+ for WordPress waits until your image is in view before starting your focus and zoom effects.
You can reload this page and see the images waiting until they come into view before beginning their focus and zoom effects.
Also worth noting: if an image is being lazy loaded, you are not charged for image views until an image scrolls into view and your focus and zoom effects begin.